top of page
It all started with some pictures...

This project began with my client, Madeline Black, sending me images of the old brochure and branding for the 'Half Rubber' brand. 

Madeline wanted Proprio Half Ball to be a brand of proprioception rubber balls, to be used for various body rehab. exercises.

Capture.PNG
front.PNG
Artboard 5 copy.png

One example is an ankle exercise that you stand on a half ball for, and tilt your ankles to different sides while balancing. It's great for your alignment!

front good.PNG
back.PNG

Next  came some new logo ideas...

First Round of Logos - PHB.png

This set was well received, she liked the font and the bottom left direction with the red ball.

Proprio Half Ball 2nd Round-01.png

I took inspiration from our nervous system structure, since the balls are used in that arena.

Proprio Half Ball 2nd Round-02.png
Proprio Half Ball 3rd Round 2-05.png

Next, I tried to simplify both designs that she chose in the previous round, and add a few details to each just to spice it up a bit.

Here, they wanted to see more exploration and ideas because the others weren't feeling quite right. They chose the two below to move forward with because of cleanliness and nervous system relevance.

4th round proprio half balls logo-06.png

So, now it's time for the brochure

*Front

Hanging Card Outside-01.png

*Back

Now, Madeline requested a hanging card to be stapled to the top of the product bag in the store. So I took the current version of the logo and went for it!

hanging card_readabletext-01.png
Brochure v2-front.jpg

Another brochure version that she liked more than previous ones.

Next version with pictures and info on the inside, new logo.

Artboard 4 copy 11.png
Artboard 4 copy 13.png

Final Logo

Artboard 5 copy.png
  • linkedin

©2022 by Andrew Zielinski

bottom of page